Top Beauty Brands and Ecommerce Stores in Dubai

Dubai, a glittering metropolis, offers not just architectural marvels but also a haven for beauty enthusiasts. From globally renowned brands to homegrown heroes, Dubai boasts a diverse selection of beauty products and convenient e-commerce stores to match.

Iconic Beauty Brands:

  • Sephora: A leader in the beauty world, Sephora offers a curated selection of prestige makeup, skincare, and fragrance brands.
  • Huda Beauty: Founded by Dubai-based influencer Huda Kattan, this brand is known for its high-performance makeup, particularly its eyeshadow palettes.
  • Charlotte Tilbury: This luxury brand offers a range of classic and innovative makeup products, perfect for creating a flawless and radiant look.
  • Lush: A haven for those seeking natural and ethical beauty products, Lush offers bath bombs, handmade soaps, and fresh, fragrant cosmetics.

Local and Regional Gems:

  • Roriko: This Dubai-born brand prioritizes clean beauty, using natural and organic ingredients to create effective skincare solutions. Their focus on transparency allows customers to make informed choices.
  • Peach: This Emirati platform celebrates women globally, offering a curated selection of international and homegrown beauty brands, ensuring a unique and luxurious shopping experience.
  • Beauty Solutions: Specializing in bringing world-renowned brands to the Middle East, Beauty Solutions caters to a wide range of beauty needs, from haircare and skincare to fragrances and home scents.

Effortless Shopping: Top E-commerce Stores:

  • The online store of Sephora offers the same extensive selection of beauty products with the convenience of home delivery.
  • This leading e-commerce platform features a vast beauty section with brands for all budgets and preferences.
  • Namshi: While primarily a fashion platform, Namshi also offers a curated selection of beauty products, making it a one-stop shop for all things style.

Beyond the List:

Dubai’s beauty scene is constantly evolving. Independent brands, pop-up shops, and concept stores offer a treasure trove for those seeking unique finds. Whether you’re a dedicated follower of established names or a curious explorer of the latest trends, Dubai has something to spark your beauty journey.

Top Beauty Brands in the UAE

The United Arab Emirates (UAE) has emerged as a significant hub for beauty and cosmetic products, reflecting its affluent population, cosmopolitan culture, and strategic position as a global trading center.

The beauty industry in the UAE is vibrant and dynamic, driven by a blend of international luxury brands, innovative local brands, and a discerning consumer base. Here, we explore some of the top beauty brands that have made a substantial impact in the UAE market.

International Luxury Brands

  1. Chanel
    • Overview: Chanel, the epitome of French luxury, has a strong presence in the UAE. Known for its timeless elegance and high-quality products, Chanel offers a range of cosmetics, skincare, and fragrances.
    • Popular Products: Chanel No. 5 perfume, Les Beiges foundation, and Rouge Coco lipsticks are some of the bestsellers.
  2. Dior
    • Overview: Dior, another heavyweight in the luxury beauty sector, offers sophisticated beauty products that combine cutting-edge technology with luxurious ingredients.
    • Popular Products: Dior’s Capture Totale skincare line, Dior Addict lipsticks, and J’adore fragrances are highly sought after.
  3. Estée Lauder
    • Overview: Estée Lauder is renowned for its innovative skincare and makeup products. The brand has a loyal following in the UAE, thanks to its effective formulations and luxurious feel.
    • Popular Products: Advanced Night Repair serum, Double Wear foundation, and Pure Color Envy lipsticks are favorites among UAE consumers.
  4. Lancôme
    • Overview: Lancôme, part of the L’Oréal Group, is celebrated for its high-performance skincare and makeup products. The brand’s elegant and effective solutions appeal to a wide range of customers.
    • Popular Products: Génifique Youth Activating serum, Teint Idole Ultra Wear foundation, and L’Absolu Rouge lipsticks are top sellers.

Popular Regional and Local Brands

  1. Huda Beauty
    • Overview: Founded by Iraqi-American entrepreneur Huda Kattan, Huda Beauty has become a global sensation. Based in Dubai, the brand is famous for its high-quality and innovative makeup products.
    • Popular Products: Huda Beauty’s false lashes, eyeshadow palettes, and liquid lipsticks have revolutionized the beauty industry.
  2. Shiffa
    • Overview: Shiffa, a luxury skincare brand based in Dubai, focuses on organic and natural ingredients. The brand combines traditional Arabian beauty secrets with modern skincare science.
    • Popular Products: Shiffa Healing Balm, Rose Maroc night elixir, and Emerald Clarifying facial oil are highly acclaimed.
  3. Micaroon
    • Overview: Micaroon is a fun and quirky beauty brand from the UAE that offers a range of colorful and playful makeup products. It is known for its high-quality ingredients and cruelty-free stance.
    • Popular Products: Micaroon’s macaroon-shaped lip balms, vibrant eyeshadow palettes, and innovative skincare products are popular among younger consumers.

Emerging and Niche Brands

  1. The Camel Soap Factory
    • Overview: Leveraging the natural benefits of camel milk, The Camel Soap Factory produces artisanal soaps and skincare products. The brand emphasizes sustainability and local heritage.
    • Popular Products: Camel milk soaps, body lotions, and bath salts are some of the unique offerings.
  2. Izil Beauty
    • Overview: Izil Beauty draws inspiration from Moroccan beauty traditions, using natural ingredients such as argan oil and rhassoul clay. The brand’s products are known for their purity and effectiveness.
    • Popular Products: Izil’s black soap, ghassoul masks, and argan oil products are widely appreciated.
  3. Herbal Essentials
    • Overview: This brand blends ancient Ayurvedic principles with modern skincare science. Herbal Essentials uses natural ingredients and is committed to creating products that are both effective and safe.
    • Popular Products: Himalayan rose water, cleansing bars, and moisturizers are part of their popular product range.

Impact of E-Commerce and Social Media

The beauty industry in the UAE has seen a significant boost from the rise of e-commerce and social media. Platforms like Instagram, YouTube, and TikTok have become essential for beauty brands to engage with consumers, showcase their products, and drive sales. Influencers and beauty bloggers in the UAE play a crucial role in shaping consumer preferences and trends.

Online beauty retailers like Namshi, Souq (now, and Sephora’s UAE website provide convenient access to a vast array of products, enhancing the shopping experience for consumers.


The UAE’s beauty market is a fascinating blend of tradition and modernity, luxury and innovation.

From global giants like Chanel and Dior to homegrown heroes like Huda Beauty and Shiffa, the diversity and dynamism of the beauty brands in the UAE reflect the country’s unique position at the crossroads of East and West. As consumer preferences evolve and new trends emerge, the UAE will undoubtedly continue to be a pivotal player in the global beauty industry.


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